User-generated content

User Generated Content from Sophie Wilkinson on Vimeo.

“The sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers,” said David Hallerman, senior analyst at eMarketer.

Michael Wesch

The Machine is Us/ing Us (Final Version) from Mr. Powers on Vimeo.

Cultural inversion

The main beliefs of the theory state we express individualism but we value community, we express independence but we value relationships and we express commercialisation but we value authenticity and that youtube revolutionises our sense of community.

'Free hugs'

FREE HUGS from izzikdotorg on Vimeo.

!NTRO

Without the existance of the web, the Media revolution would not be as we know it today. The internet has opened boundaries for new, aspiring film makers of the world and allowed them to broadcast and publicise their creations cost-effectively and easily. By using the web in a manner of ways, we as prosumers, become part of the internet's great migration towards convergence.
 Viral marketing is another key factor as it helps actively involve the audience through a series of campaigns; for example:



 I will also be looking at theorist