Without the existance of the web, the Media revolution would not be as we know it today. The internet has opened boundaries for new, aspiring film makers of the world and allowed them to broadcast and publicise their creations cost-effectively and easily. By using the web in a manner of ways, we as prosumers, become part of the internet's great migration towards convergence.
Viral marketing is another key factor as it helps actively involve the audience through a series of campaigns; for example:
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