Research - Planning & Research (Section A)

Audience research “For any media product it is essential to know who your audience is and deliver to them” – Lee Kynaston (ex deputy editor of men’s health magazine)
Demographics – age categories, social grades, types of audience.
Media Studies The Essential Introduction, Raynor asks why are audiences important?
1. You need an audience for a media text
2.  Size and reaction are ways of measuring success
3.  Audiences provide an income for producers (usually)
4.  How will media texts affect audiences?  How will they consume the texts?
Trends, interests, subject matter can all be determined by audience research.  Essential to meet their needs, speak for them, to them.
Exploring the market:  Market research is essential .  What already exists and how successful is it?  What works / what doesn’t work?
Why is it important to research the medium? (Short film – codes and conventions, genre, narrative, etc?  How will this information inform your production?) 
Why is it useful to draft work? Why is it helpful to organise time?