Revision - Digital technology

Consume à Produce (pro-sumers)  The Third Wave (1980), futurologist Alvin Toffler coined the term "prosumer".  Predicting that the role of producers and consumers would begin to blur and merge.
Web 2.0 à  user generated information, we are actively involved à Media in the Online age and the Digital revolution
Generation Y, Net, Next names given to your generation.  Brought up during a digital age.  US research at Universities (Junco 2007) found that Next Generation college students used technology at higher rates than people from other generations.
US research figures (Junco 2007) :
97% of students owned a computer,
94% owned a mobile phone, and
56% owned an MP3 player.
76% of students used instant messaging
40% of students used television to get most of their news and 34% the Internet.
This generation spends at least 3.5 hours a day online.
Easy to do complex things
Convergence, inter-connectivity (Research, plan, produce, post produce work and link it all together, distribute and exhibit it all using digital technology.  Easy to transfer information and alter it.
Growth in youtube use: Wesch has described the phenomenal growth of www.youtube.com as an interactive site and the idea that human involvement in producing media texts has completely changed how we use media and respond to media.