How to Read a Film, James Monaco: “Anyone can watch a film but to make sense of it we must learn to comprehend the visual images with which we are presented.”
Mediation: How a media text represents an idea
Encoding à Messages constructed into products Decoding à Messages read by audiences.
Stereotyping A process of simplification. A short cut for media producers to reproduce certain identities and ideas.
Alternative representations in the media can be interesting as it brings new ideas to an audience.
Character roles and making narrative meaning and deeper messages and values.
Representation of era, genre, location can all be examined. How did you make the era clear? How did location aid genre and narrative?
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